WeYield, the Exclusive Revenue Management & Pricing Programme Partner for CRTF’26.
Build a smarter pricing strategy
Revenue management is evolving rapidly. New technology, changing customer behaviour and greater competitive pressure are transforming how car rental companies forecast demand, manage fleet availability and set prices.
The CRTF’26 Revenue Management & Pricing Programme brings together car rental professionals and industry specialists to examine the decisions, tools and strategies shaping revenue performance.
The programme is designed to be educational, practical and relevant, providing attendees with ideas they can apply within their own organisations.
What you’ll explore
Getting Value from Pricing Technology Explore how car rental businesses can evaluate and use pricing technology effectively—moving beyond implementation to achieve measurable operational and commercial value.
The Missing Link in Your Pricing Strategy Examine the overlooked processes, information and organisational decisions that can prevent a pricing strategy from delivering its intended results.
Fleet Planning: The Foundation Discover how fleet availability and planning affect pricing decisions, revenue opportunities and the ability to respond to changing demand.
About WeYield
WeYield is the Exclusive Revenue Management & Pricing Programme Partner for CRTF’26.
WeYield supports the development of the dedicated programme and contributes specialist industry knowledge to help ensure its sessions remain relevant, practical and educational.
WeYield is also the Associate Host and Content Partner for the Revenue Management & Pricing Programme.
Its partnership and exclusivity apply specifically to this programme. CRTF retains responsibility for the wider conference and event operations.
Who should attend?
Car rental owners and senior leaders
Revenue and pricing managers
Commercial and operations team
Fleet-planning professionals
Analysts and forecasting specialists
Technology and transformation leaders
Consultants and other car rental professionals
One ticket. The complete CRTF’26 experience.
Your CRTF’26 ticket provides access to the Revenue Management & Pricing Programme alongside the wider Car Rental Technology Forum programme, networking opportunities and event hospitality.
Date: 2 November 2026 Venue: Crowne Plaza Hotel, London, UK Event: Car Rental Technology Forum 2026
