CRTF’26 Revenue Management & Pricing Programme

Practical insights, expert discussion and actionable strategies for smarter pricing, forecasting and revenue performance in car rental.

Presented in partnership with WeYield, the Exclusive Revenue Management & Pricing Programme Partner for CRTF’26.

Build a smarter pricing strategy

Revenue management is evolving rapidly. New technology, changing customer behaviour and greater competitive pressure are transforming how car rental companies forecast demand, manage fleet availability and set prices.

The CRTF’26 Revenue Management & Pricing Programme brings together car rental professionals and industry specialists to examine the decisions, tools and strategies shaping revenue performance.

The programme is designed to be educational, practical and relevant, providing attendees with ideas they can apply within their own organisations.

What you’ll explore

How to get meaningful value from pricing technology
The relationship between pricing, demand and fleet planning
Common gaps in revenue-management strategies
How data can support better commercial decisions
Balancing automation with human expertise
Emerging trends affecting car rental pricing
Practical experiences from across the industry

Programme highlights

Getting Value from Pricing Technology
Explore how car rental businesses can evaluate and use pricing technology effectively—moving beyond implementation to achieve measurable operational and commercial value.

The Missing Link in Your Pricing Strategy
Examine the overlooked processes, information and organisational decisions that can prevent a pricing strategy from delivering its intended results.

Fleet Planning: The Foundation
Discover how fleet availability and planning affect pricing decisions, revenue opportunities and the ability to respond to changing demand.

About WeYield

WeYield is the Exclusive Revenue Management & Pricing Programme Partner for CRTF’26.

WeYield supports the development of the dedicated programme and contributes specialist industry knowledge to help ensure its sessions remain relevant, practical and educational.

WeYield is also the Associate Host and Content Partner for the Revenue Management & Pricing Programme.

Its partnership and exclusivity apply specifically to this programme. CRTF retains responsibility for the wider conference and event operations.

Who should attend?

The programme is suitable for:

Car rental owners and senior leaders
Revenue and pricing managers
Commercial and operations teams
Fleet-planning professionals
Analysts and forecasting specialists
Technology and transformation leaders
Consultants and other car rental professionals

One ticket. The complete CRTF’26 experience.

Your CRTF’26 ticket provides access to the Revenue Management & Pricing Programme alongside the wider Car Rental Technology Forum programme, networking opportunities and event hospitality.

Date: 2 November 2026
Venue: Crowne Plaza Hotel, London, UK
Event: Car Rental Technology Forum 2026