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April 2026. Fairmont, Dubai, UAE

CRTF Dubai 2026

Gain knowledge and discover new trends

The Car Rental Tech Forum is a networking group that connects car rental companies with tech providers to explore and promote technology that benefits the car rental industry.

Prepare for the change in a digital era

The forum also addresses the peripheral matters surrounding the adoption of technology by inviting input from major insurers, OEM’s, fleet suppliers, franchisors and brings top brokers and aggregators into the discussion.

Discover new products

Discover the latest technology products driving business growth. As technology rapidly evolves so must the car rental industry to stay competitive.


First Car Rental Technology Focused Forum in History

The Car Rental Tech Forum (CRTF) is a symposium that brings together technology providers, car rental companies, OEMs, brokers, and insurance providers from around the world. This first-of-its-kind event aims to educate the industry on the latest products and services through insights and expert advice from experienced and knowledgeable speakers.


Forum discussions at 2026 event

How can AI personalize the car rental experience?

Keyless entry advances and fleet security impact

Forecasting demand and adjusting pricing in real-time

How can technology speed up the rental check-in process?

Helping international drivers stay compliant with local laws

Super Apps – challenges and opportunities

Enhance your knowledge

Increased awareness

Increase your awareness of the latest developments in technology both current and upcoming, and how they will affect the car rental industry

Increased knowledge

Increase your knowledge of the purpose and functionality of the existing technology available in today’s marketplace

Learn more about the industry

Learn more about the companies selling and manufacturing technology pertinent to the car rental industry and meet their representatives

Meet and network

Meet and network with other likeminded executives in the car rental industry interested in applying technology to benefit and grow their business

Program 2026

Theme: Enhancing Customer Experience Through Technology

13:00-13:30

Opening Keynote: Alison Lee

  • Welcome and introduction to the event.
  • The role of technology in improving customer service in car rentals.
  • Key trends shaping the future of the industry.

13:30-14:00

Panel: Personalization, AI & Chatbots – The Future of Customer Interaction

  • How AI-driven chatbots and data analytics create hyper-personalized rental experiences.
  • The role of apps, voice assistants, and automated messaging in customer support.
  • Panellists: Experts in AI, chatbot technology, and customer experience.

14:00-14:30

Panel: Telematics & Keyless Entry – The Game Changers

  • How telematics optimizes fleet management and reduces downtime.
  • The latest advancements in keyless entry and remote vehicle access.
  • Balancing security, convenience, and customer trust in digital rentals.
  • Panellists: Experts in telematics, IoT, and mobility tech.

14:30-15:00

Panel: Pricing & Revenue Management – Striking the Right Balance

  • How technology is shaping dynamic pricing strategies.
  • Forecasting demand and optimizing fleet utilization.
  • Balancing automation with human expertise in pricing decisions.
  • Panellists: Experts in revenue management and pricing strategy.

15:00-15:30

Panel: Speed, Convenience & Frictionless Check-ins

  • How digital ID verification, pre-filled contracts, and mobile payments streamline the rental counter experience.
  • The role of automation in reducing wait times and improving customer satisfaction.
  • Panellists: Leaders in digital identity verification, fintech, and automation.

15:30-16:00

Coffee Break & Networking


16:00-16:30

Panel: Keeping International Drivers Safe & Legal Through Technology

  • How tech solutions help international drivers navigate local laws, road regulations, and toll systems.
  • Using telematics and digital alerts to prevent unintentional violations (speed limits, toll roads, restricted areas).
  • Enhancing customer confidence by offering real-time compliance assistance via in-car tech and apps.
  • Panellists: Experts in telematics, navigation, and compliance solutions.

16:30-17:00

Panel: Chauffeur Tracking & Customer Satisfaction

  • How real-time tracking improves safety, reliability, and transparency in chauffeur services.
  • The role of driver behaviour monitoring and performance scoring.
  • Improving customer experience through app-based booking, live tracking, and ride history.
  • Panellists: Experts in fleet tracking, AI monitoring, and luxury transport services.

17:00-17:30

Panel: The Role of Super Apps & Aggregators in Car Rental

  • How aggregators are changing are re-segmenting customer and their expectations
  • Panellists: Representatives from leading aggregator platforms.

17:30-19:30

Networking, Drinks & Snacks



Speakers

Announcement coming soon


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